A unique branding for a family owned brewery
Diego, passionate about beer, took his father on the adventure of brewing. They entrusted us with their entire branding, having understood the importance of a strong concept to emerge from an already crowded sector. The goal: to stand out while keeping the Belgian and family aspect.
The first idea was to take the family coat of arms as a starting point, to modernizing it and to add the “beer” element. So we took the symbol of the lion, and concocted a very belgian surrealistic concept that we call the “houblion”. The colour palette is natural and soft, highlighting the unique botanical ingredients included in the master brewer’s recipes.