Art-O-Rama
This collaboration between Art-o-rama and the Centre Wallonie-Bruxelles was born to spotlight Belgian contemporary artists through a bold and accessible exhibition. Our challenge was to create a visual and spatial identity that would attract audiences while staying true to the experimental nature of the artworks.
We developed a contemporary design language that merges editorial clarity with modular layouts, allowing the art to take center stage while guiding visitors through a cohesive narrative.
From graphic identity to exhibition signage and digital touchpoints, every element was designed to elevate the curatorial intent. We embraced clean typography, subtle contrasts, and a strong layout system to reflect the precision and openness of the project, while keeping the experience fluid, inclusive, and current.
We shaped a flexible and immersive experience that highlights each artist’s voice while reinforcing the exhibition’s collective identity.
Through thoughtful visual direction and spatial coherence, we helped build an atmosphere that invites discovery, balances experimentation with clarity, and strengthens the dialogue between institutions, artists, and the public.
